In the past, the traditional events manager was the one who planned the current event, and it was his job to schedule all the staff. In today’s digital economy, the events manager has evolved into a director, planner, screenwriter, finance director, advertising assistant, and a host of other career roles. In particular, the manager of game events should not only arrange offline events but also manage and arrange online game broadcasts, publicity and peripheral products. The original event industry is just a pure real economy. In the early days of the digital economy, the game event could only present through the traditional event form, and the revenue could not calculate until the event was entirely over. Much depends on the support of sponsors outside the game industry. With the development of science and technology and digital economy, it has taken advantage of the primary digital benefits, shifted to the online and offline dual forms and driven a series of peripheral industries. It has realized that even without relying on sponsors, the game company itself can also have a large amount of money income and achieve financial balance in time.
The TGA, The Game Award, is an annual Game awards ceremony held in North America every December. Its sponsorship team makes up of Nintendo, Sony, Microsoft and Valve, and it has a series of well-known game companies as consultants. Fans can also vote online for the best products of the past year.TGA has more than 20 awards, including Game of the Year, Best Esports Game, Best Action Game, Best Art Direction, etc. As an administrator, it is his responsibility to count the votes, manage the awards and arrange the seating arrangements. Not only that, but TGA also has a massive amount of topic traffic. Managers need to keep an eye on the topic waves on social networking sites, control comments and drive positive topics.
In different countries, pay attention to the politically sensitive elements related to the game theme. Its original game music mix is also a unique feature and plays live. The performance undoubtedly increases the difficulty for managers and requires real-time recording to ensure the integrity of the live broadcast and subsequent audio sources without noise. (Rebekah, 2018) TGA is also known as “the Oscars of the gaming industry.” Every year, it can drive the global digital economy, which is impressive in terms of topic popularity, surrounding sales volume and product sales volume of award-winning companies. All thanks to the digital economy. (Todd, 2017).
Electronic Entertainment Expo, the world’s most significant gaming good E3 in 2019, will be held in Los Angeles. It is the world’s first exhibition dedicated to video games. E3 was initially just an electronic event, and due to the limitations of the conditions and equipment, ordinary players could only watch the major game companies’ press releases and could not participate in them. (Andrew, 2013) Managers only need to manage according to product release. But starting in 2017, thanks to the development of the digital economy, E3 is now open to the general audience. (Eddie, 2017) True game fans will be here to participate in an annual event called “gaming”: experiencing the most cutting-edge game peripherals, experiencing the highest level of gaming and experiencing the most cutting-edge information in the game industry. (Steve W, 2019) This change means that there has been an enormous change in the competence of managers.
The first is the exhibition’s control on the number of people, officially set at 15,000. Managers need to limit ticket sales channels and calculate the number of staff to determine the exact amount of tickets sold. Never oversell, will lead to stampede and other dangerous accidents. Not only did E3 witness the birth of legendary consoles like the PlayStation 2 and Wii, but every year in mid-June, game makers are engaged in a news war that grabs headlines. In a formal pre-war press conference, they will do everything they can to get players to pay for it. In the digital economy, E3 revolutionized the entire Event specification, not only giving game vendors more ways to promote and sell their products, but also giving fans of the game the most intuitive experience. E3’s event manager wants to ensure the smooth path for the game makers and the fans’ participation experience.
Therefore, with the development of the digital economy, the derivatives of game events gradually increase. This trend is undoubtedly an increase in the difficulty of event management for event managers. Faced with such a new challenge, the event manager has to take into account both offline and online. The event manager also needs to control the pace and direction of reaction on the Internet due to the ultra-fast speed of information transmission. Besides, the finishing work after the event should also be arranged in advance, considering the demand direction of the audience and game manufacturers, to make preparations for the event next year.
Reference List
Eddie M. (2017). E3 Opens To The Public For The First Time Ever, Retrieved from https://www.gamespot.com/articles/e3-opens-to-the-public-for-the-first-time-ever/1100-6447663/ [accessed on May 16, 2017].
Steve W. (2019). E3 2019: Video game industry readies for major annual showcase, Retrieved from https://www.cbsnews.com/news/e3-2019-video-game-industry-readies-for-major-annual-showcase/ [accessed on June 11, 2019].
Andrew G. (2013). Microsoft Details Xbox One Used Games, Always Online, Retrieved from https://uk.ign.com/articles/2013/06/06/microsoft-details-xbox-one-used-games-always-online [accessed on June 6, 2013].
Todd M. (2017). Geoff Keighley’s lifelong obsession to create a video game Oscars, Retrieved from https://www.latimes.com/entertainment/herocomplex/la-et-hc-game-awards-20171205-story.html [accessed on December 5 , 2017].
Rebekah V. (2018). Seeing the past and future of gaming through The Game Awards, Retrieved from https://www.gamesindustry.biz/articles/2018-12-06-seeing-the-past-and-future-of-gaming-through-the-game-awards [accessed on December 6, 2018].
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